"I got into jewelry because of my father, Anil Kumar. He started his own business called Nichin Impex Co in Tokyo, Japan in 1980 and has collected the rarest of stones. I wanted to continue the legacy he's created, and expand his business one step further by creating a jewelry line within the family business, and focus my niche on pink and yellow diamonds. It is said that pink diamonds bring you happiness, and I hope to bring that to everyone buying from ARIIS.

I am certified by GIA to design jewelry to the highest degree, and my inspiration comes from my Indian and Japanese background. All my products are produced in Japan, and so it's really something you can't get from your normal retail jewelry store.

My mission statement is to promote wearing luxurious jewelry daily, because anyone can wear it. Diamonds aren't just for engagement rings and bridal wear, but it's also a fabulous accent piece to even something as simple as sweatpants on a lazy day. We deserve to prioritize ourselves on a daily basis, and to me wearing diamonds does that. The quote "diamonds are forever" is extremely accurate because they will never lose their glow, get old or go out of fashion. Having something that will quite literally last forever is an investment, so why not invest now in ARIIS?"