"My father, Anil Kumar, was the reason I entered the jewelry and diamond industry. He started his own business called Nichin Impex Co in Tokyo, Japan in 1980 and has collected the rarest of colored diamonds. I wanted to continue the legacy he's created, and expand his business one step further by creating a jewelry line within the family business, and focus my niche on creating affordable luxury jewelry for everyday wear. The inspiration for my jewelry comes from my Indian and Japanese background, which is why my pieces all have names to them. The Hindi or Japanese name is the inspiration behind the making of the piece, which makes each one a story and one of a kind.

I am certified by GIA to design, and use my knowledge during the whole design process. From choosing the metal of the jewelry, to inspecting each diamond used - everything is overseen by me. Additionally, all my products are produced in Japan, one of a kind, and something you definitely cannot expect to find in your basic retail store.

My mission statement is to promote wearing luxurious jewelry daily, because anyone can wear it. Diamonds aren't just for engagement rings and bridal wear, but it's also a fabulous accent piece to even something as simple as sweatpants on a lazy day. We deserve to prioritize ourselves on a daily basis, and to me wearing diamonds does that. The quote "diamonds are forever" is extremely accurate because they will never lose their glow, go out of style or go extinct. Having something that will quite literally last forever is an investment, so why not invest now in ARIIS?"